Fifteen years ago I thought I’d be a developer. Today I’m a marketing consultant because I realized one thing: there’s no shortage of people who can build tools. There’s a shortage of people who can decide what to build and why.
I come from information technology sciences. My background is technical: I learned to build systems. Then I discovered that marketing, when done well, is exactly the same thing: input, process, output. Measurable, repeatable, optimizable.
I started teaching digital marketing in 2014. In 2018 I founded Lake of Digital. In 2019 I launched FlipUp, today a B2B agency with 150+ clients across Italy, Switzerland, Canada, Thailand.
Beyond titles: I\u0027m someone who spent 15 years inside other people\u0027s companies. That\u0027s what I bring to the table when we work together.
Tell me what you\u0027re trying to do. I\u0027ll tell you if I can help, where I\u0027d start and — if I\u0027m not the right person — who could be.
Strategic & Digital Marketing Consultant.
15 years on the field · 270+ companies served.
Founder FlipUp · Author · Lecturer.